During a meeting of the lobster cluster in Vestmann Islands, Kristján presented a vision for the lobster industry. At the start of the presentation, he emphasised the following as being important to succeed in any business:
- Fulfill market requirements.
- Position yourself clearly against the competition and be different.
- Sell to the most suitable and demanding markets.
The presentation can be seen here. https://factsofseafood.com/?attachment_id=567