Vision for the lobster industry in Iceland

During a meeting of the lobster cluster in Vestmann Islands, Kristján presented a vision for the lobster industry. At the start of the presentation, he emphasised the following as being important to succeed in any business:

  1. Fulfill market requirements.
  2. Position yourself clearly against the competition and be different.
  3. Sell to the most suitable and demanding markets.

The presentation can be seen here.